Creating greater values everyday!

Continental – Number 1 Tire Brand in Europe   

Overall

Established in 1871 in Germany, Continental has grown over the past 150 years with remarkable milestones, becoming one of the world’s leading tire manufacturers.

Before a tire is launched to the market, Continental puts it through extensive testing at the Contidrom (the company’s leading Tire Research Center). Each year, Continental conducts over 67,000 tests, covering more than 200.000.000 kilometers to verify durability, a distance equivalent to circling the Earth 5,000 times

With over 240,000 employees worldwide, 59 manufacturing plants, and research facilities across 24 countries, Continental is committed to developing cutting-edge technologies for the future, striving to become the most sustainable tire manufacturer in the world.   

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Continental Group Strategy

The transformation of the automotive industry is creating numerous opportunities. To seize these opportunities, Continental swiftly adjusted its business plan in 2020. This plan is built on three key pillars.

  1. Enhancing Operational Performance
  2. Our Portfolio
  3. Turning Change into Opportunity

The transformation of the automotive industry is creating numerous opportunities. To seize these opportunities, Continental swiftly adjusted its business plan in 2020. This plan is built on three key pillars.

  1. Enhancing Operational Performance
  2. Our Portfolio
  3. Turning Change into Opportunity

Continental’s Ambition

Our Framework for Turning Change into Opportunity

By 2050 at the latest, Continental and its partners across the value chain are striving to achieve:


  1. 100% Carbon Neutrality throughout our entire value chain.
  2. 100% Green Industry.
  3. 100% Circular Economy.
  4. 100% Responsibility.

Continental’s Talent Development

At Continental, ‘Enabling Transformation’ empowers us to fully leverage the opportunities of digitalization across the Group. Continental identifies four management priorities as essential to ensuring our continued success in the digital and automotive industries.


  1. Diversity Management
  2. Flexible Working
  3. Inspiring Leadership Culture
  4. Lifelong Learning and In-depth Knowledge Sharing


Continental’s Talent Development

At Continental, ‘Enabling Transformation’ empowers us to fully leverage the opportunities of digitalization across the Group. Continental identifies four management priorities as essential to ensuring our continued success in the digital and automotive industries.


  1. Diversity Management
  2. Flexible Working
  3. Inspiring Leadership Culture
  4. Lifelong Learning and In-depth Knowledge Sharing


Continental’s Business Areas

Effective January 1, 2022, the Tire and ContiTech business areas (previously combined under the Rubber Technologies group) became independent group sectors. At the same time, Continental comprehensively reorganized the Automotive Technologies group sector (since 2022: Automotive) and established five dynamic, flexible business areas. This future-oriented structure is designed to align with the strategic action fields and market development of Automotive Technologies.

Continental’s Technological Highlights

Besides trend-setting technologies such as autonomous and automated driving, electrification, intelligent infotainment, and comprehensive connectivity, some fundamental trends are also shaping the automotive sector: digitalization, sustainability, efficiency, and cost-effectiveness. Road safety, as well as driving comfort and convenience, are also key aspects of the automotive field.

Electrification

Technologies supporting clean and sustainable mobility are being further advanced worldwide, with a continued focus on electric and hybrid vehicles. Continental is developing innovations to support customer requirements in areas such as vehicle safety, batteries, sensors, braking, information management, and tires, aiming to enhance their comprehensive electrification journey.

Connectivity


Continental connects vehicles and people with the digital world. We provide in-vehicle connectivity as well as connections with other vehicles and the surrounding environment. New capabilities are also emerging from the development of intelligent transportation systems. In the future, cloud-based software solutions will offer unprecedented convenience.

Safety Technology


More than one billion vehicles worldwide not only contribute to increased traffic but also to a higher number of accidents. To minimize road fatalities and material damage as much as possible, Continental continuously develops new systems to enhance vehicle safety across all vehicle classes. Our goal: zero accidents – ‘Vision Zero’.

Autonomous Mobility


Today’s advanced driver assistance systems provide the foundation for future autonomous driving. Continental is leveraging its full innovative capacity to advance this trend and develop intelligent technologies that take over an increasing number of driving functions - whenever the driver wishes. Benefits: safer, more convenient, and more efficient.